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Yulon Nissan Ups Safety With Yulon Nissan Ups Safety With ``All-seeing`` Side-View CCD Camera
2007/09/20
Yulon Nissan Motor Co. recently made driving easier and safer for owners of its locally-made sport utility vehicle (SUV)-the new and innovative safety device is a camera integrated in the right-hand side-view mirror that rids the blind spot alongside the right side of the SUV, typically the bane for most drivers when changing lanes and parking. This side-view CCD further enhances the added value of its vehicles and shows that Yulon Nissan`s heart is in the right place regarding in-house development of safety devices.
This side-view CCD is built in the right side-view mirror (for left-hand drive cars), whereby the color CCD camera, equipped with its own light source, sees the right-front of a vehicle, a traditional blind spot, allowing a driver a view of the right side of a vehicle, including narrow pavement, hazards, and obstructions. The auxiliary light source means a driver can see even after dusk.
 | | Bruce Cheng (left) and Wu Hsin-fa, Yulon Nissan president, introduce the new X-Trail with enhanced safety features. |
Integrated into the TOBE telematics/multimedia entertainment system, Taiwan`s first home-grown telematics on-board unit (OBU), the side-view CCD is switched on by simply pushing forward a center-console-mounted button-displaying the right-side view on the TOBE system`s screen. Push the button the other way to activate the rear-mounted CCD camera to see what is behind displayed on the split-image screen, which may be even better than a person outside a vehicle as guide during reverse maneuvers. In short, the CCD cameras virtually makes the toughest driving moves-reversing and parking-foolproof.
 | | The "all-seeing" side-view CCD |
Taiwan`s First
Bruce Cheng, Yulon Nissan`s GM of sales and marketing, claims that the side-view CCD is the first in Taiwan and might be the world`s second-trailing that on the Nissan Tiida mini-hatchback produced in Japan.
"The key to this advanced safety device lies not only its innovation and practicality, but also that the device is fully integrated into the TOBE OBU for the highest integrity and user convenience," Cheng states. "Even Nissan`s latest model does not have such a high level of integrity as achieved by our R&D people." Cheng said that Yulon Nissan has asked its first-tier parts supplier of the side-view CCD to also develop an aftermarket version for X-Trail SUV owners.
According to Cheng, Yulon Nissan, which not only markets locally-made Nissans produced by affiliated Yulon Motor Co., but also engages in R&D, has on the drawing board a series of value-added devices or subsystems featuring the "mobile safety" concept. Yulon Nissan is prioritizing mobile safety to upgrade product values as well as its market position by tapping deeper into its in-house developmental toolbox, showing itself as more than a local auto assembler.
"The side-view CCD is a first step by Yulon Nissan to play up the `mobile safety` theme," Cheng explains," and we are working on a series of products transplanted from the aerospace industry."
The R&D efforts made by local automakers have not only effectively upgraded product values but also made Taiwan a potential export base of high-quality auto parts, according to insiders. Carmakers globally typically cast a wary eye toward new technologies because the priority concern is always reliability, especially considering the legal consequences of liability suits involving autos and parts that injure users, the expert explains. Only products and new technologies that have been tried and true in real-world conditions are marketable to automakers.
The Yulon Group has been ambitious to move up from a mere technology adopter to innovator and exporter. The group has invested intensively in many subsidiaries and projects to develop new and better automotive technologies and products, including the IA (information technology + automotive) project that link up many world-class information and communication technology (ICT) conglomerates and auto-parts makers in Taiwan to jointly develop the island`s auto-electronic sector.
Another phenomenon mirroring the upgrading of Taiwan`s auto making and parts development sectors is that, over the past few years, local assemblers of Fords, Mitsubishis, Toyotas, and Nissans have increasingly been exporting their passenger cars or commercial vehicles. In addition, the exports of Taiwan-made auto-parts have also shown more market sensitivity-designing products to meet tastes in Greater China mainly-and hence have seen exports increase yearly; while carmakers have also been working with foreign technical partners to enhance design capability and know-how.
(by Quincy Liang)
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